Originally Posted by Drifting

what do you guys think about this?
-----------------------------------------------------------------------------------------
“Brands and advertisers doing stuff in sports on TV want to go to where gamers are playing and IPs like FIFA, Need for Speed, or Madden are perfect for them because they’re engaging games that are available everywhere consumers are gaming,” said Madden. “We’re making it easier for advertisers to plan and buy across our catalog.”

“With EA’s audience, there are more gamers playing the same game across multiple games during prime time than a network is going to get with a hit show,” said Madden. “This will unlock bigger and bigger budgets. Advertisers want to place buys and know what the results are going to be. And we’ll be able to show them results.”

source: Forbes
------------------------------------------------------------------------------------------
personally I think its tacky as hell, just my opinion though.

Id like to get a Dev post on this.